Work
Built, delivered
and supported.
Most of what we build is the system the business runs on, not just a website with a contact form. We connect to the third-party tools that are integral while creating our own tailored modules to replace the subscriptions that are only there because nothing else fitted.
Selected work
Events & ticketing · Solihull
Crafting Realm at the National Motorcycle Museum
Ticketing, door scanning and one show diary for the Paper Craft & Stamping Show at the museum and three other venues — built to end a fee on every ticket.
Read the case studyCharity · Built free of charge
Ladies First Charity Calendar
A 2027 calendar raising money for over thirty charities: a new site, a shop and downloads, run by the volunteers and built at no cost to the campaign.
Read the case studyE-commerce · Ours
SmartGiftShop
Fifteen years running our own shop — personalisation, multi-supplier fulfilment and 25,000+ verified customer reviews.
Read the case studySports clubs · Ours
ClubBrander
A branded merchandise platform letting sports clubs run a shop without buying, storing or chasing anything.
Read the case studyHow we design and build
AI that earns its place
We use AI to take repetitive work out of a business — reading and filing documents, answering routine questions, moving information between systems. Only where it saves real time or money, explained in plain English and never as a gimmick.
Simplify first, then build
Before we write anything we look at how the work actually flows. Steps that only exist because an old system needed them come out first. What is left is built around your process: custom software you own outright, with no per-seat licence and no supplier able to reprice you at renewal.
Built by people who run businesses
Simon has run his own businesses and their systems for more than three decades — a hosting company, national computer shows and an e-commerce platform with over 25,000 verified reviews. We design as people who have had to live with the systems we build, not just hand them over.
Our own businesses, our own experiences
ClubBrander and SmartGiftShop are our own products — designed, built, deployed and still maintained by us. That is the difference between an agency that advises and one that ships and it is why we can talk about e-commerce and hosting without hedging: we have lived with every module we have created.
Have a software issue of your own?
Tell us what your business does and what you would like to improve about your current systems. We will tell you honestly how we can help.